What do our PPC services include?

Unlock the Power of PPC with Our Comprehensive Management Services

When you entrust your online ad management to our PPC services, you gain a complete and hassle-free solution for developing, managing, and optimizing your PPC strategy. With over 25 years of experience in pay-per-click campaign management, we bring unparalleled expertise to the table.

Here’s a sneak peek into what our PPC advertising management services entail:

Dedicated Account Representative: You’ll have a dedicated account representative who will be your point of contact throughout the entire campaign. They will understand your business, industry, and goals, ensuring a personalized and seamless experience.

Custom PPC Strategy: We develop a customized PPC strategy tailored to your specific business needs, industry dynamics, and objectives. Our experts conduct in-depth research and analysis to identify the most effective keywords and audience targeting approaches.

Access to MarketingCloud: Gain access to our exclusive MarketingCloud platform, which has delivered outstanding results for our clients. Leveraging its advanced capabilities, you can expect a significant 20% lift in your PPC performance.

Targeted Advertising: We target key platforms including Google (search and display), Bing, and Gmail to maximize your reach and visibility. Our strategies are designed to put your business in front of the right audience at the right time.

Competitor Analysis: Our advanced artificial intelligence tools enable us to study and analyze competitor ad strategies. By understanding their tactics, we can fine-tune your campaigns and stay ahead of the competition.

Custom Ad Campaigns: We develop compelling and customized ad campaign copy that resonates with your target audience. Through rigorous testing and optimization, we ensure that your ads deliver the best possible performance.

Strategic Bid Management: Our experts strategically manage your ad bids to maximize your return on ad spend (ROAS). We continuously monitor and adjust bidding strategies to achieve optimal results.

Ongoing Optimization: We continuously optimize your ad copy, design, and targeting parameters to enhance campaign performance. By staying abreast of the latest trends and industry best practices, we ensure your ads are always optimized for success.

Account Monitoring and Updates: We proactively monitor and update your account settings to ensure ongoing PPC performance. This includes regular maintenance, keyword adjustments, and ad testing to stay ahead of changing market dynamics.

Web Lead Phone Call Tracking: We track and analyze up to 100 web lead phone calls, providing valuable insights into customer behavior and campaign effectiveness.

Regular Reporting: We provide comprehensive reports to keep you informed about the progress and performance of your PPC campaigns. These reports highlight key metrics and offer actionable recommendations for continuous improvement.

And more! Our PPC services encompass a wide range of deliverables and features designed to maximize your advertising success.

Please note that the specific deliverables may vary depending on the plan you choose. For example, our Basic Plan may not include website conversion analysis reporting, while our Market Leader plan offers this valuable service.

If you have any questions or would like more information about our online ad management plans and deliverables, don’t hesitate to reach out to us online. Our team of experts is ready to assist you in achieving your PPC goals.

Why is ODS one of the best PPC management service providers?

ODS is a trusted authority in the field of PPC management. With our vast experience and expertise, we have successfully partnered with numerous clients, delivering outstanding results for their businesses. Our track record is backed by over 1000 testimonials from satisfied clients who have witnessed the positive impact of our PPC campaigns. When you choose ODS, you can be confident that you are working with a team of professionals who know how to drive meaningful and impactful outcomes for your company.

When it comes to hiring a PPC management service provider, ODS stands out for several compelling reasons:

Transparent Pricing: We believe in transparency when it comes to pricing. We provide clear and upfront information about our pay-per-click management pricing, allowing you to assess if our services align with your budget. You can easily see the breakdown of each plan and the specific features included, giving you a comprehensive understanding of what you’ll be getting.

Harnessing First-Party Data: First-party data is a powerful asset for your organization. At ODS, we understand the significance of leveraging first-party data to drive revenue. Our pay-per-click advertising services are designed to seamlessly integrate and utilize first-party data in your digital advertising campaigns. We make the process fast and efficient, ensuring that you can maximize the value of your data without unnecessary complexity or time-consuming tasks.

By choosing ODS as your PPC management service provider, you can benefit from our transparent pricing approach and the ability to harness the power of first-party data for revenue generation. We strive to provide exceptional value and deliver results that propel your business forward.

When you choose ODS as your PPC service provider, you gain access to a range of benefits that set us apart from the competition:

Seamless Integration of First-Party Data:

With our exclusive MarketingCloud platform, you can effortlessly collect, store, and distribute your first-party data across various ad platforms, including Google Ads and Facebook Advertising. The best part? You don’t need to lift a finger as we handle all the technical aspects for you.

Aligned Goals for Success:

At ODS, we consider our clients as part of our family. We understand that the services we provide can significantly impact your business, so we make your goals our top priority. We go the extra mile to ensure that your campaigns surpass expectations and deliver exceptional results. Your success is our ultimate satisfaction.

Time-Saving Campaign Management:

As one of the best pay-per-click companies, we take care of every aspect of your campaign, saving you valuable time and effort. You’ll be assigned a dedicated campaign manager who will listen to your needs, develop a comprehensive strategy, and keep you informed of the campaign’s progress. From keyword research and selection to copywriting and continuous optimization, we handle it all, ensuring your PPC campaign is in capable hands.

Transparent ROI Reporting:

We understand the importance of tracking and analyzing the performance of your ads. That’s why we provide transparent ROI reporting, including analytics for your campaigns, A/B testing for landing pages, and assessment of keyword effectiveness. We keep you informed about the progress of your campaign every step of the way, offering educated suggestions on how to further enhance your results.

Customized PPC Campaigns:

We recognize that every business is unique, with specific needs and goals. That’s why we tailor our PPC campaigns to align with your business, industry, and objectives. With our range of plans – Basic, Aggressive, and Market Leader – you can choose the PPC management price range and strategy offering that best suits your business requirements.

When you partner with ODS for your PPC management needs, you can expect a seamless integration of first-party data, aligned goals for success, time-saving campaign management, transparent ROI reporting, and customized PPC campaigns tailored to your business. We are committed to delivering exceptional value and helping your business thrive in the digital advertising landscape.

6 reasons PPC is extremely beneficial to your business

Cost-Effective Advertising:

PPC is an incredibly cost-effective method of advertising your business. Unlike traditional advertising channels where you pay for ad space regardless of performance, PPC allows you to pay only when someone clicks on your ad. This means you’re investing your budget in reaching potential customers who have demonstrated an active interest in your offerings. By focusing your spending on clicks that have a high potential for conversion, PPC maximizes the value you receive for your advertising investment.

Fast Results:

PPC delivers quick results, making it an attractive option for businesses seeking immediate outcomes. Once you bid on relevant keywords and achieve a good quality score, your ads can start appearing on search engine results pages (SERPs) almost instantly. This means you can drive increased traffic to your website within the first week of launching your PPC campaign. In contrast, other long-term marketing strategies such as SEO or email marketing may require several months to yield significant results. If you’re looking for a strategy that delivers rapid outcomes, PPC is the ideal choice.

Easy Tracking of Results:

One of the most crucial aspects of any marketing campaign is the ability to track and measure its effectiveness. PPC offers robust tracking capabilities, allowing you to monitor various performance metrics and gain valuable insights. By analyzing data on clicks, conversions, and other key metrics, you can determine which elements of your campaign are successful and identify areas that need improvement. A/B testing is a valuable tool in PPC campaigns, enabling you to experiment with different variables in your ads and evaluate their performance. Additionally, platforms like Google Ads provide detailed analytics that give you a comprehensive view of your ad performance and allow you to make data-driven optimizations.

Hyper-Targeted Advertising:

PPC offers unparalleled targeting options, making it a highly effective strategy for reaching your desired audience. With PPC, you can customize your ads to target specific demographics, locations, and even user interests. This precision targeting ensures that your ads are displayed to the most relevant audience, increasing the likelihood of attracting qualified leads and driving conversions. Whether you choose to target demographics, in-market audiences, custom intent, or leverage remarketing and similar audience targeting, PPC empowers you to tailor your messaging to the right people at the right time.

Seamless Conversion Opportunities:

PPC provides a seamless path to conversion for your customers. Once a user clicks on your ad, they are directed to a carefully crafted landing page designed to encourage them to take the desired action, such as making a purchase or submitting their contact information. By presenting users with a clear and enticing call-to-action, PPC streamlines the conversion process, making it easy for potential customers to engage with your business. This frictionless experience can significantly boost your conversion rates and drive revenue growth.

Revenue Generation:

By driving targeted traffic to your website, PPC campaigns have the potential to generate substantial revenue for your business. Winning a bid for a relevant keyword ensures that your ads occupy valuable real estate at the top of search engine results pages, capturing a significant share of user clicks. Studies show that approximately 41% of clicks go to the top three paid ads displayed on SERPs. This means that PPC ads can drive a considerable amount of traffic to your website, increasing your chances of converting visitors into customers and boosting your overall revenue.

Incorporating a well-executed PPC campaign into your marketing strategy offers cost-effectiveness, fast results, trackable performance, hyper-targeting capabilities, seamless conversion opportunities, and revenue growth potential. Harness the power of PPC advertising to elevate your business to new heights and maximize your online success.

Why should you work with a PPC management company?

Implementing a successful PPC campaign requires ongoing adjustments and continuous effort. It’s not a “set it and forget it” strategy that gains momentum over time. Constant adjustments are necessary to achieve optimal results. As a business owner focused on various tasks such as managing operations, ordering inventory, and writing checks, it’s unlikely that you have the time to dedicate to running a PPC campaign.

This is where PPC agencies come into play. Hiring a reputable PPC agency to manage your campaign is a smart business move because it allows you to focus on your core responsibilities while entrusting the expertise of professionals to nurture your PPC campaign. Let’s explore some additional benefits of hiring a PPC services agency:

Skip the Training Process:

PPC is a complex and ever-evolving field that requires in-depth knowledge and understanding. To run a successful PPC campaign, you need to be well-versed in various aspects of PPC, including its mechanics and different strategies. However, if you have never studied PPC before, acquiring this expertise can be a daunting task, especially while managing your own business. Another option is to train someone from your team to handle PPC, but this may not be feasible if you don’t want to allocate resources to that endeavor. By hiring a PPC management agency, you can bypass the need to learn or train someone in PPC, relying on the expertise of professionals who are already well-versed in the field.

Time Savings:

Bringing in a PPC management company saves you a significant amount of time. Remember, becoming an expert in PPC requires dedicated hours of learning and staying updated with industry trends. If you or your employees plan to acquire this expertise, it will consume valuable time that could be better spent on core business tasks. Additionally, regular monitoring of your PPC campaign is crucial for achieving desired results. However, consistently checking in on a campaign while simultaneously running a business can be challenging. By hiring a PPC agency, you delegate the time-consuming tasks to professionals, freeing up your schedule to focus on other critical aspects of your business.

Tailored Solutions:

If you have specific objectives such as creating PPC ads, targeting specific keywords or demographics, and initiating a remarketing campaign, a PPC services agency can cater to your needs. They understand your goals and can provide you with precisely what you’re looking for in terms of a PPC campaign. Whether it’s crafting compelling ads, optimizing for target keywords, or implementing advanced targeting techniques, a reputable agency will work closely with you to ensure your campaign aligns with your vision and drives tangible results.

By partnering with a PPC agency, you can leverage their expertise, save valuable time, and receive customized solutions tailored to your business objectives. This allows you to make the most of your PPC campaign without diverting resources and focus from your core responsibilities. Entrusting your PPC management to professionals ensures that your campaign receives the attention it deserves, maximizing its potential for success.

PPC management companies employ professionals who are experts in the field of PPC advertising. These individuals have dedicated their careers to mastering the intricacies of PPC and have accumulated extensive knowledge and experience. After all, they wouldn’t be working for a reputable agency if they weren’t experts in their craft.

The experts at a PPC management agency have undergone rigorous training, investing countless hours to refine their skills and stay up-to-date with the latest trends and best practices in PPC advertising. They possess a deep understanding of what it takes to execute a successful and highly effective PPC campaign.

When it comes to a strategy that has the potential to significantly enhance the success of your business, it’s crucial not to take any chances. By hiring a PPC expert, you ensure that your campaign is in the hands of someone who knows the ins and outs of the industry. These professionals possess the knowledge, skills, and experience necessary to maximize the performance of your PPC campaigns and drive tangible results.

Why settle for anything less than expertise when it comes to a critical aspect of your business? By entrusting your PPC management to a qualified professional, you can have peace of mind knowing that your campaigns are being handled by someone who truly understands the intricacies of the field. Their expertise allows them to make informed decisions, optimize your campaigns for maximum effectiveness, and ultimately contribute to the growth and success of your business.

FAQs about PPC services

Have questions about PPC management services?

Take a look at our frequently asked questions (FAQ) for more information.

What is PPC?

PPC, or pay-per-click, is an online advertising strategy where advertisers only pay when someone clicks on their ad. These ads can be displayed on various platforms such as websites, search engines, and social media networks.

What are PPC services?

PPC services involve professional management of your PPC strategy and campaigns for a designated fee. These services typically include developing an effective strategy, managing bids, creating compelling ad copy, and more.

What does PPC services include?

The specific deliverables of PPC services may vary depending on the service provider and the chosen plan. However, in most cases, PPC management services will include advertising on platforms like Google and Bing, precise keyword targeting, efficient bid management, and regular reporting to track the performance of your campaigns.

How much do PPC services cost?

The cost of PPC services can vary based on factors such as the size of your business and the scope of your campaigns. On average, small-to-midsized businesses can expect to spend around $9,000 to $10,000 per month on PPC. This cost typically includes both the ad spend itself and the fees for the management services. PPC agencies often charge a percentage of the ad spend as their management fee, although some may opt for a flat fee structure.

If you have any further questions or need additional clarification, please don’t hesitate to reach out to us. We’re here to help you make informed decisions about your PPC campaigns.

Are you looking for top-of-the-line PPC management services?

If you’re ready to unlock the full potential of a PPC campaign, don’t hesitate to get in touch with our team at ODS today.

With a track record of generating over 7.8 million qualified leads and 5.2 million qualified calls for our clients, we have a proven ability to deliver tangible results for businesses like yours.

Our accolades speak for themselves. We have been consistently voted as the number one place to work in our region for the past six years, recognized as an Inc. 5000 company, and proudly designated as a Google Premier Partner.

At ODS, we boast a team of 500+ digital marketing experts, each mastering their field of expertise. Collectively, we have accumulated over 1.6 million hours of knowledge and experience in the industry. Rest assured that your campaigns will be in the hands of seasoned professionals.

While we excel in PPC, we are a full-service digital marketing agency, offering a comprehensive range of services to boost your online presence:

SEO (Search Engine Optimization):

Our SEO strategies seamlessly complement PPC efforts, driving organic traffic and conversions by ensuring your website ranks highly in search engine results pages.

Social media marketing:

Leverage the power of social media platforms such as Facebook, Twitter, and Instagram to engage your target audience and establish your brand as an industry leader.

Email marketing:

Stay top-of-mind with your most valuable customers through strategic email campaigns that drive customer loyalty and repeat business.

Web design:

Impress visitors who click on your PPC ads with a visually appealing and user-friendly website. Our web design and development services cater to your specific needs, whether it’s a complete overhaul or minor enhancements.

Content marketing:

Engaging and informative content is the backbone of online success. Our content marketing team crafts high-quality, targeted content to help your website rank higher and keep your audience informed.

No matter which digital marketing strategies you choose, ODS will ensure they work harmoniously to drive the results your business deserves. We value your input and will involve you in every step of the process.

If you’re seeking a PPC advertising services agency that guarantees results, look no further than ODS. Contact us today for a free quote online or call us at 708-708-1025.

We eagerly await the opportunity to work with you and help your business thrive!