Social media marketing services use platforms like Facebook, Twitter, and Instagram to promote a brand and its culture, products, and services. Most social media marketing services focus on improving engagement, followers, and conversions.

Social media marketing services typically cost $900 to $20,000 per month. How much your business pays will depend on several factors, including your social media platforms, industry, and ad spend for boosted posts.

How much social media marketing services cost will depend on a few factors, like:

• Your industry
• Your number of social media platforms
• Your ad spend for boosted posts
• Your strategy’s aggressiveness
• Your agency’s fees

For example, if you’re looking to use a social media agency’s services for multiple platforms, you’ll likely pay more than a company using social media services for one platform. This amount can vary, though, based on ad spend.

Investing in social media marketing services offers several benefits, including:

• Level up your strategy with expert advice
• Get more time for other marketing initiatives with a dedicated social media team
• Access advanced technology for managing, tracking, and measuring social media
• Grow bottom-line metrics like client retention, repeat purchases, and sales
• Coordinate social media efforts with other digital marketing strategies

You’re not alone if you want to invest in social media services. Many companies get outside help in managing, marketing, and advertising their business on social media networks like Facebook, Instagram, LinkedIn, and Twitter.

Additional benefits of social media services include:

1. Reach users in their favorite places

3.48 billion people use social media every day. Facebook alone boasts more than one billion daily users, demonstrating the critical (and powerful) role of social media in a person’s day-to-day life. If you aren’t on social media, you’re missing out on a valuable channel for connecting with your target market.

2. Build valuable brand awareness

Social media is an excellent channel for building brand awareness, which is a critical part of the buying journey. With ads, as well as organic posts, you can establish a relationship with new and current followers, which can eventually move them to purchase your product or service.

3. Maintain customer loyalty

In the U.S., more than 50 percent of users that follow a brand on social media are loyal to it. This fact is significant, demonstrating the value of a social media presence for businesses. With an active social media account, you not only get to interact with shoppers but also maximize their loyalty to your company.

4. Encourage repeat purchases

With social media, your business can also motivate followers to purchase from your company again. Posts about new products, limited-time promotions, and more can drive users to buy from your business and even share your product or services with friends and family on the platform.

5. Generate valuable leads

Social media is also useful for B2B companies. In fact, more than 40 percent of B2B marketers have earned clients through Facebook, emphasizing the versatility of social media networks. Many B2B businesses overlook the value of social media, however, making it an opportunity for yours.

You’ll want to consider investing in a social media agency’s services when you notice issues with:

• Time: Are you struggling to find the time to do social media?
• Skills: Are you noticing a skill gap in doing social media marketing?
• Results: Are you struggling to deliver the results leadership wants?

A social media agency can help with all these areas, providing the time, skills, and results you need.

If you’re researching social media marketing services, as well as agencies, you have plenty of compelling reasons to partner with a social media management company. They provide your business and team with dozens of advantages, which can make or break your campaign.

Learn more about why businesses partner with a social media service agency:

1. Get industry-leading expertise
2. Maximize in-house resources
3. Access advanced marketing software
4. Improve time management
5. Increase social media marketing ROI

1. Get industry-leading expertise

With an experienced provider of social media management services, your company gains immediate access to some of the most talented professionals in the industry. ODS, for example, features a top team of social media specialists.

In addition, we also feature dedicated design, copywriting, and development teams, which allows us to provide your business with everything you need. From must-like posts to stunning images, we can create everything you need to succeed in-house.

Overseeing your social media management internally, however, comes with a learning curve. You need to learn the ins and outs of different social media platforms. Plus, you have to research best practices, techniques, and strategies for various networks.

This can result in an extensive trial-and-error period, which can test the patience of company decision-makers. If your team doesn’t deliver results fast, it can lead to business leaders withdrawing their support (and your budget) for social media marketing and advertising.

Investing that budget into a professionally managed campaign, however, can help your team demonstrate the value of social media fast. Even better, you can start driving results sooner, which prevents financial waste.

2. Maximize your in-house resources

Whether you’re marketing or advertising your business, you want to make the most of your budget. A trusted and respected provider of social media management services, like ODS, can help your company earn an impressive return on investment (ROI) from social media.

For your team, it’s a time- and cost-prohibitive process to develop, launch, and maintain a social media strategy in-house. You must spend a significant amount of time not only monitoring the performance of your plan but also preparing next month’s content.

Partnering with an experienced provider of social media services is a smart (and easy) solution.

With a partner like ODS, you not only receive a custom strategy but also eliminate the hassle of producing, launching, and optimizing your strategy. This alleviates your team from the responsibility of dedicating time and resources into creating a full-fledged strategy in-house.

3. Access advanced marketing software

For companies outside the marketing industry, it’s a significant investment to purchase marketing automation software. In today’s digital landscape, however, it’s almost a necessity for businesses that want to succeed in online marketing.

That’s why many companies now partner with full-service digital marketing agencies that offer social media marketing services. ODS, for example, provides clients complete access to MarketingCloud, our proprietary software for tracking your online performance and informing your online campaigns.

IBM Watson, an industry-leading artificial intelligence and machine learning software, also powers MarketingCloud. This allows MarketingCloudFX to analyze billions of data points and provide actionable (and industry-specific) recommendations for your social media marketing campaign.

This kind of technology would require a tremendous financial investment by any business. ODS, for example, has invested more than $10 million into the research and development of technology like MarketingCloud.

Partner with ODS, however, and your business receives instant access to this advanced tech.

4. Manage your time

Businesses that manage their social media strategies in-house often have a dedicated team member for the task. For many organizations, however, that’s not feasible or a reasonable use of company funds, which is why most internal marketing teams invest their resources into agencies.

With a social media optimization company, you can receive access to an expert in not only social media marketing but also marketing on specific social media platforms, like Facebook, LinkedIn, or Twitter. You also pass a series of time-intensive tasks off to someone else, which allows you to focus on what you need to finish.

For many marketers, this is a win-win situation.

5. Improve your social media marketing ROI

Whenever a company invests in social media marketing, it’s looking for something in return, from increased brand awareness to improved sales. You want to deliver on their expectations, which is difficult with limited social media marketing experience.

That’s where an experienced social media services provider can help.

They can provide the expertise, tools, and strategy for delivering a top-notch campaign that achieves your company’s goals. Plus, they don’t require a significant amount of your team’s time, which lets you remain productive.

If you’re serious about partnering with a social media management agency, focus on agencies that emphasize the results and successes of their clients. You want a company, like ODS, that measures their success by your success.

Learn more about how we deliver an ROI for our clients by browsing our portfolio and testimonials.

Social media marketing is the practice of promoting your business on social media networks organically. Typically, social media marketing includes creating posts, responding to comments, boosting posts, and monitoring mentions.

Social media marketing is important for a few reasons, including:

• 86% of people use social media at least once a day
• 74% of people use social media when making purchase decisions
• 59% of marketers use social media to generate leads and sales

You want to have an active role on social media because people use social media regularly to:

• Learn about brands
• Research purchases
• Make a purchase or inquiry

If you aren’t present on social media, it’s easy to go unnoticed by your target market — and even easier for your competitor to connect with and convert those users. So, make social media marketing a part of your digital marketing strategy.

The difference between social media marketing, social media advertising, and social media management is the focus. Social media marketing focuses on organic, social media advertising focuses on paid, and social media management focuses on organic and paid efforts.

Social media marketing is different from digital marketing because of its focus.

While social media marketing focuses on marketing via social media networks like Facebook, Instagram, and LinkedIn, digital marketing focuses on marketing via different channels, like search, social, email, and paid.

Essentially, social media marketing is a type of digital marketing.

While you don’t need to use social media marketing, there are several benefits to using it, like:

• Building trust with users by having a presence on social networks
• Having another channel for reaching, nurturing, and converting users
• Sharing timely information, like a product release, acquisition, and more

Remember, you don’t have to use every single social media network. For the best results, focus your efforts on the social media platforms your audience uses the most. This approach will help you get the most value from social media marketing.

The best platforms for social media marketing are the ones your audience uses. While having a presence on all social media networks is helpful, your business should focus its marketing and advertising efforts on the platform your audience uses the most.

For example, a dentist’s social media strategy focuses on Facebook, while a hiring firm’s social media strategy emphasizes LinkedIn. Why? Their audiences use different social media networks and use them in different ways.

At ODS, our social media services can support campaigns on several networks, including:

• Facebook
• Twitter
• Pinterest
• Instagram
• LinkedIn
• TikTok

Since our team can support strategies across social media platforms, it’s easy for your business to expand its program. You don’t have to worry about finding a consultant or coordinating with another agency to promote your brand on a new network.

When it comes to how to market your business on social media, you’ll want to follow these steps:

1. Determine your goals to learn what you want to accomplish with social media
2. Research your audience to determine their favorite platforms
3. Outline your strategy for how you’ll achieve your goals on social media networks
4. Built your creatives, from your graphics to your copy, for your social media posts
5. Engage your audience by listening, responding to comments, and troubleshooting issues
6. Measure your performance to determine if you’re achieving your social media goals
7. Outline your next steps for improving your social media performance

For a more in-depth walkthrough, check out our social media marketing guide!

You can learn more about social media marketing with these resources:

• What Is Social Media Marketing?
• What Do Social Media Marketers Do?
• Social Media Marketing for Businesses [Guide]